The header on each weekly edition -- it's published every Tuesday -- says, "Practical Do-it-Yourself Website Design for Serious Business," and every week there's an article or two about just exactly that.

Here are two sample paragraphs from an article in a past issue called Brief is Chief that'll show you what we mean:

Keep it simple! I'm sure you've heard this advice before. But did you know that this applies to your site's written content too? Many don't consider written content a design issue. (Client: "Yup, just design a good-looking Webpage. and we'll plunk in the text!") I don't think so. It's a MAJOR part of design, complementing and affecting the visuals, and vice-versa.

The written message needs to be DESIGNED to fit the medium. And the Web is no exception. In fact, the Web is a lot less flexible than, say, a magazine or newspaper. The typical Web user (your prospect) is what I call a "quick-hitter." He needs his info FAST. If he doesn't get it quickly, or it's TOO MUCH TROUBLE to find, he's gone, off to the next resource.

Good advice, and well-written, too. Worth reading for anyone who is serious about e-commerce, but still learning the Webly arts.