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CHECK BOX is the only online newsletter we've seen that focuses exclusively on banner exchanges. It's a valuable information niche that needed to be filled, and we're glad that such a professional crew chose to do so. This is a "must subscribe" piece for any small to mid-sized Website owner who relies on banner exchanges to promote his or her Web offering.
In issue #1, the creators of Check Box aked, "Why write, publish and distribute a newsletter about banner exchanges?"
Then they answered, "As a self-selected subscriber, you may be aware of what it took Microsoft 18 months to get -- banner exchanges fill a vital niche in the Web food chain -- and they're thriving."
(The first issue of Check Box was published shortly after Microsoft bought Link Exchange, a leading "banner swap" agency.)
Not all Webmasters like to participate in banner exchanges, but for those who do, Check Box shows signs of growing into a premier resource. And as banner exchanges grow both in number and in influence (Link Exchange alone claims to reach 40 percent of all 'net-using households) the information here will grow in value, not just to traffic-minded Website owners, but to journalists and others for whom information about online business doings is an essential part of life.
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