Their newsletter is relatively new, having begun only this past June. Its purpose is to offer tips on design and promotions for Web enterprises. Here's a snippet from the archives:

" Drive Traffic through Referrals

"Did you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% of the people who see your ad would respond to it. If you were to advertise in a newsletter or magazine, or send bulk mail, the response would be around 1 to 2%, typically. But if you asked all your current clients to recommend your site to their friends, 64% of their friends would respond! And best of all, this is usually free marketing.

"What are you doing about this statistic? Most sites do nothing about it. Other sites add a link somewhere that says something like 'recommend this site to a friend'. The former is a marketing crime; the latter is not enough. Internet users are busy and impatient. If they see a link somewhere on your site that asks them to recommend your site to a friend, they most likely will not click on it because they are in a hurry (and lazy, too, sometimes). But they do definitely want to recommend your site. So what do you do? You should somewhat force them to recommend your site, but make it very easy to do so, and pleasant. And you should remind them at least once, in their face, on every visit to your site. That will take a little JavaScript..."

Instructions follow further along, of course. The newsletter struck me as well-done and straightforward. If you are looking for tips on making your Web presence more memorable, Apeweb seems like a good place to start. Check it out.