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Sometimes when you're not expecting quality, you stumble upon it. When that happens, it is like coming from a stifling, dark room into a crisp, cool, clean valley full of sunshine and gentle breezes. I wouldn't say that Inside Direct Mail is a trip to the mountains, but it is a lot better than what I've come to expect in Internet marketing newsletters. Take this journey with me.
The archives are full of well-formatted, well-written, interesting articles about subjects that are relevant to legitimate individuals within the actual marketing industry, not the get-rich-quick variety of which we see way too much lately. What does that mean for you? It means that if you're working on a legitimate Internet or bricks and mortar business, and you want to launch a direct mail campaign, you'll find something of value here. As I'm wont to do, I've included a brief sample from a recent edition of the newsletter so you can get a feel for the content:
"PC World’s Formula for Success
Since 1996, PC World magazine has been extremely successful with its sweepstakes mail campaign—a light blue, 8-1/2" x 11" posterboard with a personalized double postcard attached to the front (207PCWORL0100). Upon removing the postcard from its plastic pouch, the prospect finds the secret of how to win an Iomega zip drive printed underneath. The Grand Prize is $25,000 or a brand new Dell computer, complete with Pentium III multimedia system and many other features. Recently, the magazine also has added a bonus prize, rounding out the offering of first, second, third and fourth prizes."
These generous sweepstakes offers are surely enticing to consumers, but why has this seemingly normal poster mailing become such a huge success for PC World, especially when many other marketers have dropped it like a hot potato? It could be due in part to the fact that the magazine is the only direct marketer we can find to use a sticker on the poster itself, as well as on the double postcard."
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