When TechMailings visited the Web site for this newsletter, I found it very straightforward and geared toward new Internet users seeking to promote their first Web site.

The writing was clear, and to the point. If you're a new Webmaster looking for a source of information about beginning your promotional campaign, this newsletter might be a good place to start. Here's a sampling from an article on "Promotional Tips:"

"Promoting Your Web site: Search Engines / Online Directories / Link Pages

"This is where the user is actively searching for information through keyword searches, or categories in a directory. 1 2 3 Cyber Register will take care of this for you by submitting your site to over 300 search engines / directories / link pages

"Links

"The Web is basically built on links. Links get you from one page of a site to another. More importantly, links to your site from another related site can generate a great deal of traffic. If you have a Web site about your new Low-Fat Cookbook, you could get links placed to your site on hundreds, if not thousands, of related sites on Health, Nutrition, Cooking, etc. Unfortunately, there is no easy or automatic way to do this. It requires visiting all the related sites, getting the e-mail address of the owner/Webmasters and contacting them asking to trade links. The effort can be well worth it. Many sites receive a great deal more traffic from links than they do from search engines...."

The article goes on to talk about the ins-and-outs/pluses-and-minuses of Banner Ads, Virtual Domains, and links to competitors.

Besides these types of articles, the newsletter and Web site also make recommendations to books and online resources the new Web Master might find valuable.

All in all, if I were new to the Web, I would take the time to subscribe to 1 2 3 Cyber Register Search Engine Review. Recommended.