We have a thing here in America about being obsessed with anything big. AOLWATCH is an example of this obsession. So if you are the kind of person who loves talking about big enterprises like America Online, either to criticize or praise them, this is the newsletter for you.
TechMailings Guy is not the type of person who amuses himself by obsessing on Microsoft Corp., or trying to figure out the latest permutation in the hijinks of a Donald Trump. But I know there are people out there who do. Those kind of people will find AOLWatch tons of fun.
Here's a sample of the teaser for a recent edition of AOLWatch:
"Everyone hates AOL's 4.0 software. Or so it seems. C|Net described it as 'chock full of advertising' -- and the San Francisco Chronicle decided it 'doesn't deliver any revolutionary breakthrough.'
"But Steve Case's background isn't technology, it's marketing -- and AOL quickly sent out a gushy press release. They went even further, pre-preparing video clips which lazy television prodcuers [sic] could use to tout AOL's software for them on our local television newscast.
"Experienced Web users aren't buying it. One even created a Web page critiquing AOL's 'great reasons' to try AOL -- and another suggested AOL should adopt a different slogan. 'You're so easy to use, no wonder we're #1.' Unfortunately, it'll take more than a press release to save CompuServe..."
That should give you an idea of what to expect here: topical bashing of the world's largest ISP.
Among your choices of subject matter under the "AOL Disks Columns" feature when I checked in were topics like:
- "62 more uses for AOL disks
- "Disk art
- "Mark eats AOL
- "Floppy disk prank
- "Free-trial disks: the downside
- "101 Uses for an AOL disk..."
Somebody out there must think this is clever.
SO if you are the all-AOL-all-the-time kind of person, you might enjoy joining in with these folks. Have at it.
|