Here's what they say on their "About Us" page:

"Digizine? Why not Webzine or E-zine? Reveries.com is created in the spirit of an authentic magazine. It has a cover, tables of contents and pages to be "turned." It is not a web site that happens to contain some magazine-type content, but a true, digital magazine that's available only on-line. The term "digizine" was suggested to us by Skip Wilhelm of On-Line Associates.

"For whom is this "digizine" written? To quote USA TODAY, "Reveries...is for marketing types. But its clear, bright writing style makes it appealing to anyone hankering to see how America buys and sells itself these days."

"Our primary audience is marketing people at consumer goods and services companies. Reveries.com is also written for marketing people at agencies, consulting firms and marketing services companies. But our intent is that reveries.com, because of its "people" focus, is interesting to just about everyone.

"What's inside? Reveries.com blends marketing ideas and case studies with celebrity style personal interviews, think pieces and marketing art. All profiles present subjects in their own words and are illustrated with their favorite (albeit significantly re-touched) photo album snapshots...."

Despite this marketing puffery, this is a Web site. It's composed of hyperlinked pages. It does a very good job of following the magazine paradigm, but no better than any other moderate-to-high end Web publication. The interviews are the type you would expect a marketing person to produce. They are not hard-hitting, critical or challenging; the interviews are, in fact, more vanilla tributes to the subjects' success in their company with a few flimsy "personal" touches added by the subjects themselves.

If you are a marketing person you'll love this site and newsletter. Rush over.