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BANNERTIPS is a cool idea: a series of tutorials on how to make banner ads. And how to make people pay attention to them and click on them, for that's the point of putting an ad banner on a website in the first place, right?
This newsletter is brought to you by a company called Four Corners Effective Banners that, from its name, ought to know a little (even a lot!) about making effective online banner ads.
Material covered in the June - November '98 issues included:
- The purpose of a banner ad
- Critiques of specific banners
- Effect of colors on clickthrough rates
- Reader survey: favorite graphics program
- The value of proofreading
This is but a small sampling. BannerTips is a true "must read" for anyone who wants to make online ads that are not just cute, but effective. There's a high emphasis here on statistical sampling; the advice here is not the result of artists' opinions. It is backed by worthwhile research.
Every web advertising professional should subscribe to this newsletter. Period.
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