With the proliferation of Web sites increasing incrementally, most Webmasters are on the lookout for new ways to attract readers, viewers, or customers to their offerings. Some are almost useless, but a few offer tools to check their effectiveness and will rise like cream. Whether Web Promoters is one of those latter I couldn't tell you.

What I can say is that their presentation is straightforward and not as hype-laden or outrageous as some I've reviewed. Here's a sample of the advice on their homepage:

"Why waste valuable time and energy submitting your website to search engines that NEVER SEND HITS? Well,that's what most search engine submission software does. The fact is there are only a handful of search engines that will ever send you any significant traffic. If you have dozens of webpages (url's) or even thousands it would take you forever submitting them to useless search engines. What you SHOULD do is submit EVERY URL you have to the TOP 10 search engines ONLY.

"A compelling fact is that 80% - 90% of the traffic any site receives originates from one of these top search engines: Alta Vista, Excite, Hot Bot, InfoSeek, Lycos, Magellan, Open Text Index, Web Crawler, and Yahoo..."

That's a far cry from what those services who claim they'll list you with hundreds or thousands of search engines and directories have to say, so already these folks had gained my respect.

I took a look at the Announcer archive to see what type of info one might find. The archive can be found on the ONElist server. The newsletter comes out in digest form, so some days the Announcer people decide only one message is worthy of being passed on to you. I can respect that, too. In the digest I checked for late July there were three listings. One was for a new cooperative banner advertising program, one for an AOL-based directory system, and one from Web Promoters. That's exactly the kind of entry one would hope to find on a list like this one so, again, the New Kid On the Block looked savvy to me.

Recommended.